Digital Review — Know What Your Tech Really Costs
Most organisations don't know what their digital tools truly cost, where capability overlaps, or where money is being wasted. We help you find out — quickly, clearly, and without the jargon.
Why You Need a Digital Review
Fragmented Tool Estates
Most businesses accumulate tools over time — a CRM here, an email platform there, analytics everywhere. Nobody has the full picture of what you're paying for or where capability overlaps.
Hidden Costs
Licence fees, integration costs, support contracts, training — the true cost of your digital estate is almost always higher than you think. We find the number that matters.
Underused Platforms
Paying enterprise prices for tools used at 10% capacity is more common than you'd expect. We assess actual usage against what you're paying.
No Clear Roadmap
Without a clear view of your estate, rationalisation decisions are guesswork. We give you a prioritised, evidence-based plan.
What We Review
A comprehensive look across your entire digital and marketing technology estate
CMS & Digital Experience
Content management systems, digital experience platforms, headless CMS, and website infrastructure.
CRM & Marketing Automation
Customer relationship management, email marketing, marketing automation workflows, and lead management.
Analytics & Reporting
Web analytics, business intelligence dashboards, reporting tools, and data visualisation platforms.
Search & Site Experience
Site search, personalisation engines, A/B testing platforms, and user experience tools.
SEO & Optimisation
SEO platforms, accessibility tools, performance monitoring, and conversion optimisation.
Forms & Conversion
Form builders, lead capture tools, chatbots, and conversion tracking across platforms.
How It Works
A structured five-phase process from discovery to recommendations
Discovery
We catalogue your complete digital estate through stakeholder interviews, platform access, and contract review.
Mapping
Every tool is mapped against a capability framework to identify where multiple platforms serve the same function.
Costing
We build the true total cost picture — licences, integrations, support, training — everything rolled into one view.
Assessment
Light-touch review of actual usage versus licence entitlement. What's earning its keep and what isn't.
Recommendations
Prioritised findings with a traffic-light assessment: keep, review, or rationalise. Written for senior stakeholders.
What You Get
Tangible deliverables, not just a conversation
Digital Estate Register
- Complete inventory of every tool and platform
- Owners, costs, and contract renewal dates
- Capability categories and overlap flags
- Single source of truth for your tech estate
Capability Overlap Matrix
- Visual map of where tools duplicate each other
- Colour-coded by overlap severity
- Identifies the biggest rationalisation opportunities
- Shows capability gaps as well as overlaps
TCO Summary
- Total annual cost broken down by category
- Hidden costs surfaced (integrations, support, training)
- Cost per capability area
- Benchmarked against what you actually use
Executive Summary
- Traffic-light assessment of every tool
- Top 5 prioritised recommendations
- Estimated annual saving potential
- Clear next steps written for decision-makers
Two Levels of Depth
Light Diagnostic
What's included:
Full estate inventory, capability mapping, total cost of ownership summary, and a traffic-light assessment of every tool.
Based on:
Stakeholder interviews, contract and invoice review, and platform walkthroughs.
Output:
Digital Estate Register, Capability Overlap Matrix, TCO Summary, and Executive Summary with prioritised recommendations.
Deep Technical Analysis
What it adds:
Detailed usage analytics, integration dependency mapping, data flow analysis, and migration feasibility assessments.
Based on:
Platform analytics access, API and integration audits, and hands-on technical review.
Output:
Everything from the Light Diagnostic, plus a detailed rationalisation roadmap with migration plans and risk assessments.
The first stage tells you what you have, what it costs, and where the obvious problems are. The second tells you exactly how to fix it. Most clients start with the first and commission the second based on findings.
Digital Review Questions Answered
How long does a Digital Review take?
For a mid-size estate (15-30 tools), a typical review takes 3-4 weeks from access to final output. Larger or more complex estates may take longer, but we'll scope this with you upfront.
What access do you need?
We typically need read-only admin access to key platforms, plus time with your IT/digital lead, marketing lead, and finance contact. We also need invoices or contracts for your digital tools. We work with what's available — we won't hold up the review waiting for perfect data.
Is this just for large organisations?
Not at all. We work with businesses of all sizes. Even a company with 10-15 digital tools can benefit — that's often where the most surprising overlap and waste hides, because nobody's had reason to audit it before.
What happens after the review?
You'll have a clear picture of your estate, its true cost, and where the opportunities are. Many clients act on the quick wins immediately (consolidating duplicate tools, downgrading underused licences) and commission deeper analysis for the more complex changes.
Have a different question? Get in touch — we're always happy to chat.
Pair Your Digital Review With
Web Design & Development
Once you've rationalised your estate, we can build the digital platform that replaces the complexity.
Learn MoreSEO
A digital review often reveals SEO tools being underused. Let us put them to work properly.
Learn MoreAI Agents & Automation
Replace manual processes and duplicate tools with intelligent automation.
Learn MoreReady to See What Your Tech Really Costs?
Book a free consultation and we'll discuss whether a Digital Review is right for your business. No obligation, no jargon — just a clear conversation about what we can find.