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Google Ads & PPC

Google Ads & PPC That Actually Convert

Strategic Google Ads management that turns ad spend into revenue. We build, optimise, and scale campaigns that deliver measurable ROI for businesses across Kent, Sussex, and the UK.

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Campaign Types We Manage

Full-funnel Google Ads management across every campaign type

Google Search Ads

High-intent keyword targeting that puts your business in front of people actively searching for your services. The fastest path to qualified leads.

Google Shopping

Product feed optimisation and Shopping campaign management that drives e-commerce sales with strong return on ad spend.

Display & Remarketing

Visual banner ads and smart remarketing campaigns that keep your brand top-of-mind and bring visitors back to convert.

YouTube Ads

Video advertising that builds brand awareness and drives action. Skippable, non-skippable, bumper, and Shorts ad formats.

Performance Max

AI-powered campaigns that reach customers across Search, Display, YouTube, Gmail, and Maps from a single campaign.

Landing Page Optimisation

Conversion-focused landing pages that turn clicks into customers. A/B testing, speed optimisation, and persuasive design.

Why Boostkit for PPC

What sets us apart from other Google Ads agencies

Transparent Reporting

  • Real-time dashboard access to your campaigns
  • Weekly performance summaries
  • Monthly strategy reviews with clear metrics
  • No hidden fees or inflated management costs

No Long Contracts

  • Month-to-month agreements
  • Results speak for themselves
  • Full campaign ownership — your data, always
  • Smooth handover if you ever move on

Google Certified

  • Google Ads certified professionals
  • Up to date with latest platform features
  • Access to beta features and Google support
  • Best practices baked into every campaign

Proven ROI

  • Average 3x+ return on ad spend
  • Conversion tracking set up correctly from day one
  • Continuous A/B testing and optimisation
  • Focus on revenue, not just clicks

Our Process

A systematic approach to profitable paid advertising

01

Audit

We analyse your current campaigns, competitors, and market to find quick wins and long-term opportunities.

02

Build

We structure campaigns, write compelling ad copy, set up conversion tracking, and build high-converting landing pages.

03

Launch

We launch with controlled budgets, monitor performance closely, and make rapid adjustments in the first critical weeks.

04

Optimise

We continuously test, refine, and scale what works — cutting waste and maximising your return on every pound spent.

Combine Google Ads With

SEO Services

Organic SEO complements paid search for long-term, sustainable growth.

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Web Design

Conversion-optimised landing pages designed to maximise your ad spend.

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Digital Marketing

Integrate PPC with email, content, and SEO for a full-funnel strategy.

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Ready to Get More From Google Ads?

Get a free PPC audit and discover how much revenue you're leaving on the table. No obligation, no jargon — just a clear plan to improve your results.

Get Your Free AuditCalculate Your ROI

Google Ads Questions Answered

Common questions we hear from Kent business owners about paid search and Google Ads management.

How much should I spend on Google Ads as a small business?

Most Kent SMEs we work with start with a £750–£2,000 monthly ad budget on top of management. We treat the first 60 days as a learning phase — gathering enough conversion data to optimise properly. If you can't commit at least £500/month in ad spend, paid social or local SEO will usually deliver better ROI for you, and we'll tell you so.

What's the difference between Search, Performance Max, and Display?

Search Ads target people actively typing what you sell — highest intent, highest conversion, but limited volume. Performance Max blends Google's AI across YouTube, Discover, Display, Search, and Maps — best for ecommerce or service businesses with strong creative. Display targets browsing audiences with images and is most useful for remarketing or brand awareness. Most of our clients run Search + remarketing, and we add PMax once we have 30+ conversions/month to feed the algorithm.

How do you know my campaigns are actually working?

Every account we manage tracks conversions properly — phone calls, form fills, purchases, key page views — using GA4 and offline conversion imports where appropriate. We optimise to cost-per-lead and cost-per-acquisition, not vanity clicks. Every monthly report ties spend to leads and revenue.

Can you take over an existing Google Ads account?

Yes — most of our new clients come to us with an existing account. We start with a free audit: which keywords actually convert, which are wasting money, what tracking is broken, where the structure is fighting the algorithm. We share findings before any commitment, so you can see the value upfront.

Do you do PPC for ecommerce as well as services?

Yes. For ecommerce we run Performance Max, Standard Shopping, and remarketing, with feed optimisation in Merchant Center. For service businesses we focus on local Search Ads, call-only ads, and lead-form extensions. The strategy is different in every case — we don't run the same playbook regardless of model.

What about LinkedIn or Meta Ads?

We run them too. LinkedIn is the right channel for B2B service businesses targeting specific job titles and industries. Meta (Facebook + Instagram) is better for visual products, local services, and remarketing. We'll recommend the channel mix that fits your buyer journey, not whichever channel we happen to specialise in.

Got a different question about Google Ads? Get in touch.

Google Ads Across Kent & Sussex

Google Ads in Your Area

We deliver google ads for businesses across Kent and Sussex. Pick your location below for a deeper look at how we work in your town.

Kent

Sussex