Salomons Estate Website

Industry: Hospitality & Venues
Year: 2025
Duration: 6 weeks

Showcase website for a historic 36-acre Victorian country house venue near Tunbridge Wells

+150%EnquiriesWedding leads
Page 1SEOVenue searches
+45%EngagementSession duration
2xConversionsBooking rate

The challenge

Salomons Estate had a bloated WordPress website with over 1,000 pages in the directory and 16 outdated plugins. The bloat was causing the site to slow down significantly, directly affecting conversions. There were also three separate blogs from different years, all competing against each other for traffic and diluting the estate's search visibility.

My solution

Replaced the bloated WordPress site with a streamlined Next.js build connected to Sanity CMS, allowing the estate's stunning imagery to truly shine with optimised delivery. Consolidated the three competing blogs into a single, authoritative content hub. The Sanity integration gives the team full control over content whilst maintaining blazing-fast performance.

Project overview

Read the full overview

Designed and built a premium showcase website for Salomons Estate, a historic Victorian country house designed by architect Decimus Burton. The site highlights the estate's 36 acres of grounds, 47 bedrooms, 10 event spaces, and its award-winning wedding venue capabilities.

Results and impact

Replaced 1,000+ page WordPress site with a fast, modern platform
Consolidated 3 competing blogs into a single content hub
Now ranking for relevant wedding and event search terms
Sanity CMS enables the estate imagery to shine with optimised delivery

How it was built

Tech stack

Next.js
TypeScript
Tailwind CSS
Sanity CMS
Vercel

Project tags

Next.js
Hospitality
Sanity CMS
Content Strategy
Local SEO

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